Why Silence is not a Strategy in Crisis PR
“Let’s just say nothing for now!” Picture this: A potentially damaging story has unexpectedly broken, and panic has set in. You have no prepared response, and your inbox is inundated with press requests and your colleagues are being contacted directly via social media, writes Sarah Blackburn, Founder of GameOn. Closing ranks and not responding can […]
How to align PR, social, affiliates and product marketing
More often than not, when we initially talk with businesses on their marketing strategies, one of the first issues we encounter is that their messaging is poorly aligned across their communication channels and marketing activities. The issue with this misalignment is that it is not always clear to see. It appears slowly over time, creeping […]
Shifting Landscapes: Why Data and Research Should Be the Foundation of Your Marketing Strategy
Anyone who has worked in iGaming for a number of years understands how quickly the industry’s landscape can shift. Whether it’s newly emerging markets, regulatory updates, or the arrival of new technologies and trends, to succeed, companies need to stay one step ahead. For marketers, annual planning in such a fast-paced environment has always been […]
What Integrated Marketing Really Delivers in iGaming – A GameOn Perspective
In iGaming, visibility has never been the problem. Noise has. Studios and suppliers are launching more titles, entering more markets and competing for attention across more channels than ever before. Yet despite this increased activity, many brands still struggle to cut through in a meaningful, consistent way. The issue is rarely effort. More often, it […]
Roxana Nazalu on Elevating Strategic Marketing in iGaming
Roxana, you have an extensive track record with some of the industry’s most prominent brands. What drew you to GameOn’s Fractional CMO division, and why was now the right time to join the team? I’ve long admired GameOn’s reputation for results-driven PR and marketing, and wanted to contribute to the incredible momentum driving the company […]
Why Hiring Fractionally Can Change Your Business
As the head of GameOn’s fractional CMO service, it seems strange to reflect on the fact that, when I was a hiring manager myself, I never once considered hiring fractionally. It wasn’t that I thought it was a bad idea; in fact, as you will find out, I believe it is one of the best […]
Why Marketing Momentum Outperforms Quick Wins
Did you see their LinkedIn post about the UK tax changes? Everyone was commenting on it. Why can’t we write something that will get similar engagement? As a marketing team, we are asked these kinds of questions weekly. In the age of virality and instant gratification, watching competitors land a hit can send marketing teams […]
GameOn Expands Fractional CMO Division with Appointment of Roxana Nazalu
17 March 2026 – GameOn, the specialist iGaming marketing and PR agency, has expanded its GameOn CMO team with the addition of Roxana Nazalu. Nazalu joins the agency as a Fractional CMO in a consulting role, where she will support clients with campaign strategy, development and execution. Bringing extensive industry experience, Nazalu has held roles with […]
GameOn Q&A – NEXT Marketing Track
Sarah Blackburn, Founder & Director at GameOn GameOn are hosting the Marketing Track at NEXT.io New York. What does that responsibility actually involve? Hosting the Marketing Hub is about curating a space where marketing leaders can step back from day-to-day execution and focus on something bigger: brand meaning. This year’s theme, Building Brands That Stand Out, […]
The Importance of a Marketing Audit
Michela Pace, Marketing Operations Manager at GameOn As a marketer, getting a new client on board is an exciting time. Chances are, you have visions for where the company can go and ideas of how to get it there, and the natural temptation is to want to hit the ground running. However, one thing I […]