“GameOn has expanded its Fractional CMO team with the appointment of Laura Taylor, an experienced marketing and brand specialist who has spent more than 15 years working across the iGaming industry.
Announced on 7 October 2026, the appointment brings additional senior marketing expertise to the B2B marketing and PR agency, strengthening its ability to support iGaming businesses with strategic planning, brand development and marketing execution.
Taylor joins GameOn from Games Global, where she served as Senior Brand Manager. Her career also includes previous positions at Microgaming, giving her experience across marketing strategy, brand management and communications within established industry businesses.
Laura Taylor Takes on Strategic Marketing Role
In her new position as Fractional CMO, Taylor will work directly with GameOn’s clients, providing senior-level marketing guidance while remaining involved in the practical delivery of campaigns and initiatives.
Her responsibilities will include developing marketing strategies, refining brand positioning, planning campaigns and supporting marketing teams.
Rather than operating solely as an external adviser, Taylor will work alongside client teams to understand their commercial objectives and translate them into marketing activities with measurable outcomes.
The appointment also adds to GameOn’s Fractional CMO service, which allows iGaming companies to access senior marketing leadership without recruiting a permanent executive for the same role.
GameOn Highlights Taylor’s Industry Experience
Alex Wilson, Head of Marketing Division at GameOn, welcomed the appointment and pointed to Taylor’s combination of industry knowledge and practical marketing experience.
“Laura brings exactly the combination of strategic thinking, industry experience and hands-on delivery that our Fractional CMO clients need.
Her time at Games Global and Microgaming means she understands the iGaming industry from the inside, but more importantly, she knows how to turn that understanding into marketing that supports real commercial objectives.
She’s a brilliant fit for the way we work at GameOn, becoming part of the client’s team, getting under the skin of the business and making things happen.”
Taylor’s appointment is intended to strengthen the agency’s ability to provide both marketing leadership and day-to-day support, depending on the requirements of individual clients.
Taylor Looks Forward to Working With iGaming Businesses
Commenting on her move to GameOn, Taylor said the flexibility of the agency’s Fractional CMO model was an important factor in her decision to join.
“I’m really excited to join GameOn and have the opportunity to work with such a varied range of businesses across the iGaming sector, bringing together strategic thinking with practical, hands-on marketing support.
What really appealed to me about GameOn’s Fractional CMO model is its flexibility. Every business has different priorities and challenges, and this approach gives clients access to senior marketing expertise that can flex around what they actually need.
I’m looking forward to becoming a genuine extension of our clients’ teams, understanding their commercial priorities and helping turn those into focused, effective marketing activity that makes a real difference.”
With Taylor joining the team, GameOn is expanding the senior marketing expertise available through its Fractional CMO offering, combining strategic support with direct involvement in client marketing operations.
