GameOn Content Strategist and GO Intel lead writer Liam Hoofe has shared his perspective on the growing role of artificial intelligence in iGaming PR, marketing and market intelligence in a recent industry feature published by iGaming.News.
The feature, AI in iGaming: How iGaming Leaders Are Actually Using AI, brings together industry professionals to explore how businesses are applying AI in practice, the opportunities it presents and the challenges ahead.
Liam discussed how GameOn is integrating AI into its operations, particularly through GO Intel, the agency’s market intelligence service. By combining AI-assisted research with industry expertise, GO Intel delivers monthly reports and in-depth analysis of the trends and challenges shaping the global iGaming sector.
He also highlighted GameOn’s commitment to developing AI capabilities across the team through regular training, experimentation and the creation of tools that streamline workflows and improve productivity.
For Liam, the opportunity extends beyond efficiency. AI is helping GameOn identify gaps in clients’ marketing strategies, monitor competitor activity and deliver deeper, more informed insights that support commercial decision-making.
Looking ahead, Liam expects AI to have a significant impact on content creation, personalisation and responsible gambling. However, he also raised concerns about increasingly uniform AI-generated content and the importance of maintaining originality, quality and human expertise.
His contribution reflects GameOn’s approach to innovation: embracing emerging technology where it can strengthen the quality, depth and commercial value of the services delivered to clients.
Read Liam’s full contribution in iGaming.News.
