We’re thrilled to announce the appointment of Michela Pace as Marketing Operations Manager for our expanding Fractional CMO service, bringing fresh energy and deep industry know-how to our strategic marketing arm.
As demand continues to rise for more intelligent, insight-led marketing in the iGaming sector, Michela joins forces with GameOn’s Head of Marketing, Alex Wilson, to deliver bold, commercially focused campaigns that help clients cut through the noise.
A Data-Driven Marketer with Creative Edge
With a background shaped at Swintt, where she played a pivotal role in scaling brand visibility and partner engagement, Michela brings a wealth of B2B gaming knowledge and operational marketing experience. Her ability to blend data with creative execution is already being put to work across our portfolio of clients – supporting everything from lead generation to multi-market positioning.
Her remit at GameOn spans:
- Campaign planning and performance tracking
- Go-to-market strategy execution
- Multi-channel brand amplification
- Marketing operations optimisation
Whether it’s refining CRM workflows, overseeing cross-functional campaign rollout, or introducing smarter metrics to measure ROI, Michela is here to ensure GameOn’s Fractional CMO clients are set up for scalable, sustainable success.
Supporting Smarter Marketing in iGaming
GameOn’s Go CMO division has seen rapid uptake from clients seeking strategic, flexible marketing leadership – without the overhead of full-time headcount. Michela’s appointment is a direct reflection of that growth and our commitment to evolving alongside the needs of our clients.
As a full-service agency trusted by some of the biggest names in iGaming, we understand that modern marketing demands more than just messaging. It requires operational precision, data insight, and the kind of team players who can bridge the gap between creativity and commercial outcomes. Michela embodies exactly that.
Want to Know What Fuels Brand Growth?
Michela recently sat down with iGaming Gazette to share her views on what really drives brand recognition, campaign success, and long-term growth in today’s iGaming space
