17 March 2026 – GameOn, the specialist iGaming marketing and PR agency, has expanded its GameOn CMO team with the addition of Roxana Nazalu.
Nazalu joins the agency as a Fractional CMO in a consulting role, where she will support clients with campaign strategy, development and execution.
Bringing extensive industry experience, Nazalu has held roles with several leading companies in the iGaming sector, including Las Vegas Sands, Casimba Gaming, Aspire Global and Pragmatic Play. Her background also led her to establish Orange Synapse, a specialist agency focused on supporting iGaming providers across global markets.
Her appointment further strengthens the relationship between GameOn and Orange Synapse, enabling both businesses to broaden the range of services and solutions available to their clients.
GameOn’s Fractional CMO service, launched in October 2024, has seen strong growth and increasing demand. Led by Alex Wilson, the service enables businesses to benefit from senior-level marketing expertise on a flexible basis. This approach is particularly suited to start-ups and growing companies, while also offering established organisations the ability to position marketing as a core revenue driver with board-level accountability.
Alex Wilson, Head of Marketing Division at GameOn, said:
“We are delighted to welcome Roxana to the GameOn CMO team at such a pivotal moment for our agency. Since launching our fractional service in 2024, the demand for high-level strategic leadership, without the overhead of a full-time executive, has exploded.
Roxana is a powerhouse in the iGaming space and her track record with global giants like Pragmatic Play and Las Vegas Sands speaks for itself.
By bringing her expertise into the fold, we’re not just adding a consultant, we’re significantly deepening our strategic offering and ensuring our clients have access to the very best marketing minds in the business.”
Roxana Nazalu, Fractional CMO Consultant at GameOn, added:
My focus will be on helping clients navigate complex markets and scale their brands with the agility that the fractional model provides. I look forward to working alongside Alex and the team to drive meaningful growth for our partners.”
“Joining forces with GameOn is a natural evolution for me and a fantastic opportunity for Orange Synapse.
I’ve always admired GameOn’s reputation for delivering clear, results-driven PR and marketing within the iGaming sector. This collaboration allows us to offer a truly holistic service, bridging the gap between high-level strategy and technical implementation for slot studios, operators, affiliates, payment providers and other industry stakeholders.
