Mexico, 21st July 2025 – Mexican casino game developer Dreidel has announced the appointment of Elias Liberas as its new Chief Commercial Officer, marking a significant move as the company accelerates its growth in both land-based and online gaming markets.
Liberas brings over two decades of commercial experience, including a 14-year tenure as Commercial Director at Ortiz Gaming. His deep industry knowledge and strategic acumen will support Dreidel’s expansion across Latin America, North America, and into the online space for the first time. Prior to Ortiz Gaming, he held key roles at Cadillac Jack and Siente.
Dreidel, known for its innovative land-based slot games, is aiming to establish itself as the leading provider in the region and expand its presence globally. The company sees Liberas’ appointment as a crucial step in achieving these goals.
As Chief Commercial Officer, Liberas will be responsible for building and strengthening relationships with operators and suppliers, while ensuring Dreidel continues to deliver distinctive gaming experiences for casinos and players alike.
José Shemaria CEO at Dreidel, said:
“I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.
Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.
At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.
All that’s left for me to do is to officially welcome Elias to the Dreidel family.”
Elias Liberas, Chief Commercial Officer at Dreidel, added:
“The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.
Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.
This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.”
