CASE STUDY
CASE STUDY
MICROGAMING
CMO
How GameOn Helped Shape Microgaming’s Global Re Entry Strategy
MICROGAMING
PR & CMO
How GameOn Helped Shape Microgaming’s Global Re Entry Strategy
Overview
The GameOn Solution
GameOn allocated a Fractional CMO alongside a Marketing Operations Manager, both with strong brand management backgrounds, to work closely with Microgaming’s internal stakeholders.
The engagement began with the design and delivery of a two-day brand workshop, created to kick-start the process of redefining the brand’s identity, value proposition, messaging, and marketing mix for the rest of the world. This collaborative session aligned leadership teams around a shared vision and commercial direction.
Following the workshop, GameOn produced a comprehensive brand strategy that clearly defined the space Microgaming occupies in today’s global iGaming market, providing a roadmap for re-entry with confidence and clarity.
To support execution, the Fractional CMO committed one day per week to guide delivery, working alongside the internal team and supporting the subsequent in-region hire of a Director of Marketing. This ensured continuity, strategic oversight, and momentum during a pivotal growth phase.
The Results
Brand Strategy Defined: A clear brand strategy that recognises the retained equity of the Microgaming name while highlighting the strength and innovation of its studio collective and product portfolio.
Digital Transformation: Delivery of a modern, high-impact website, designed to signal a sharpened brand direction, prioritise customer experience, and provide a scalable platform to support portfolio growth in line with market demand.
Market Re-entry Success: A coordinated global re-entry strategy, including motherbrand and flagship studio presence at ICE Barcelona 2026, supported by PR and affiliate marketing programmes to boost visibility and drive awareness of new game launches.
The Mission
GameOn’s objective was to guide Microgaming through the development of a clear, modern brand strategy that honoured the brand’s heritage while positioning it for future growth. This included providing senior marketing leadership with strategic oversight and direction throughout the brand’s transition, supporting internal teams, and establishing a strategic framework that would underpin market re-entry, product positioning, and long-term expansion.
Overview
The Mission
GameOn’s objective was to guide Microgaming through the development of a clear, modern brand strategy that honoured the brand’s heritage while positioning it for future growth. This included providing senior marketing leadership with strategic oversight and direction throughout the brand’s transition, supporting internal teams, and establishing a strategic framework that would underpin market re-entry, product positioning, and long-term expansion.
The GameOn Solution
GameOn allocated a Fractional CMO alongside a Marketing Operations Manager, both with strong brand management backgrounds, to work closely with Microgaming’s internal stakeholders.
The engagement began with the design and delivery of a two-day brand workshop, created to kick-start the process of redefining the brand’s identity, value proposition, messaging, and marketing mix for the rest of the world. This collaborative session aligned leadership teams around a shared vision and commercial direction.
Following the workshop, GameOn produced a comprehensive brand strategy that clearly defined the space Microgaming occupies in today’s global iGaming market, providing a roadmap for re-entry with confidence and clarity.
To support execution, the Fractional CMO committed one day per week to guide delivery, working alongside the internal team and supporting the subsequent in-region hire of a Director of Marketing. This ensured continuity, strategic oversight, and momentum during a pivotal growth phase.
The Results
Brand Strategy Defined: A clear brand strategy that recognises the retained equity of the Microgaming name while highlighting the strength and innovation of its studio collective and product portfolio.
Digital Transformation: Delivery of a modern, high-impact website, designed to signal a sharpened brand direction, prioritise customer experience, and provide a scalable platform to support portfolio growth in line with market demand.
Market Re-entry Success: A coordinated global re-entry strategy, including motherbrand and flagship studio presence at ICE Barcelona 2026, supported by PR and affiliate marketing programmes to boost visibility and drive awareness of new game launches.
MORE CASE STUDIES
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.