CASE STUDY
CASE STUDY
GAMING CORPS
PR, CMO & SOCIAL MEDIA
From rising studio to industry standout: how GameOn powered Gaming Corps’ next-level growth.
GAMING CORPS
PR, CMO & SOCIAL MEDIA
From rising studio to industry standout: how GameOn powered Gaming Corps’ next-level growth.
Overview
Gaming Corps, a fast-growing game studio, sought strategic marketing support to boost visibility, navigate M&A activity, and enter new markets—without the cost of full-time resource. GameOn delivered a tailored solution combining fractional CMO support, brand strategy, and targeted communications to help position Gaming Corps as a serious industry contender.
The Results
PR Dominance
Achieved a 235% increase in Share of Voice, establishing Gaming Corps as a preeminent voice in their category and strengthened their presence in the industry.
Social Media Impact
Achieved B2B engagement rates exceeding 9%, far higher than the industry standards, while building relationships with key stakeholders.
Affiliate Visibility Surge
Boosted Gaming Corps’ presence on top affiliate sites by an impressive 700%, unlocking new revenue streams and expanding high-intent reach across critical platforms.
The Mission
GameOn’s mission was to put Gaming Corps on the map as a top innovator in gaming. We put a long-time CMO and Marketing Operations Manager with huge sector experience in place, undertook a complete audit of Gaming Corps, developed a commercially focused marketing strategy, and led the execution and rollout of it across the organisation. Accountability was important, so we delivered transparency through measurable results, with reporting as needed to show alignment against agreed targets to maintain momentum towards Gaming Corps’ ambitious goals.
The GameOn Solution
Strategic Communications Framework
A tailored communications framework was implemented to deliver targeted messaging across PR, social media, email, direct outreach, and video. Updates reached key stakeholders including operators, affiliates, investors, and media with consistency and clarity.
Brand Positioning & Digital Presence
Gaming Corps’ market positioning was clearly defined, supported by a new website and digital assets. Refined brand guidelines, tone of voice, and a cohesive visual identity ensured consistency across all channels.
Affiliate Management & Engagement
An affiliate manager was appointed to establish and grow strategic partnerships. Campaigns including content, contests, branded assets, and events increased global visibility and fan engagement across markets.
CMO Leadership
A part-time CMO led marketing strategy, budgeting, and performance reviews – ensuring all activity aligned with commercial objectives and contributed to sustained, measurable growth.
“GameOn has been the perfect compliment to Gaming Corps as a company moving from start-up phase into small/medium business. Their ability to cover all aspects and the relationships they have has meant that we have been able to get incredible exposure and access to opportunities with a tight budget we could not have dreamt of attempting organically. They have a very impressive and experienced team across the board and have dedicated people to particular areas of marketing that bring their own wonderful experience. Our whole team has loved working with every member at GameOn and they will continue to be an imperative part of our business as we continue to grow.”
Alex Lorimer
Gaming Corps – Chief Operating Officer
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WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.