CASE STUDY
CASE STUDY
EYE SPY
SOCIAL MEDIA
Driving engagement, trust, and growth through targeted social strategy.
EYE SPY
SOCIAL MEDIA
Driving engagement, trust, and growth through targeted social strategy.
Overview
EyeSpy Recruitment is a well-established recruitment specialist within the global iGaming sector, known for its people-first approach and deep industry relationships. As the business continued to scale internationally, EyeSpy wanted to strengthen its brand presence, drive higher engagement across social channels, and generate both client and candidate leads that directly supported commercial growth.
The Results
Significant Reach: EyeSpy Recruitment achieved 262,643 impressions across its social activity, expanding visibility on a global scale.
High Engagement: 39,377 engagements generated, demonstrating strong audience interaction and relevance.
Traffic and Applications: 38,527 post link clicks driven to job listings and key pages, supporting application growth.
Audience Growth: 32,223 new followers gained, building EyeSpy’s community to just under 80,000 followers.
Commercial Impact: Increased client and candidate leads, with a clear uplift in enquiries since the partnership began and consistent delivery of relevant leads from the iGaming sector.
The Mission
EyeSpy Recruitment’s objectives were clear: increase engagement, support global growth ambitions, build greater brand visibility, and consistently demonstrate credibility as a trusted, family-run recruitment partner with years of sector experience. Alongside brand-building, social media needed to actively drive job applications and deliver relevant leads from within the iGaming market.
The GameOn Solution
GameOn partnered with EyeSpy Recruitment to deliver a strategic, insight-led social media approach focused on performance and brand storytelling. The strategy prioritised LinkedIn as the core channel for growth, combining consistent content output with messaging that highlighted EyeSpy’s heritage, values, and specialist iGaming knowledge.
Through targeted job promotion campaigns, GameOn supported roles that EyeSpy needed immediate help filling, ensuring vacancies were seen by the right candidates at the right time. Content was carefully positioned to reinforce trust, showcase the team behind the brand, and communicate EyeSpy’s status as a family-run business with a strong reputation in the industry.
Alongside brand-led content, the social strategy focused on lead generation, delivering relevant client and candidate enquiries directly from EyeSpy’s target iGaming audience. Performance was monitored closely, allowing optimisation around content types, messaging, and calls to action that drove applications and enquiries.
GameOn have been instrumental in strengthening our social presence and driving meaningful engagement. They understand our values and the iGaming recruitment market, delivering increased visibility, quality leads, and a clear uplift in enquiries
Jo Sykes
Eye Spy – Founder and Director
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WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.