CASE STUDY
CASE STUDY
ENTAIN
AWARDS
Highlighting and Rewarding Women of Achievement
ENTAIN
AWARDS
Launching with purpose, positioning with precision
Overview
Entain is home to many exceptional women, from inspirational team leaders and rising stars to creative thinkers driving innovation across the business. While their impact is undeniable, the opportunity for formal recognition through industry awards remains limited and highly competitive.
GameOn set out to change that by helping Entain’s female talent gain the recognition they deserve through standout submissions to the WIG Diversity Awards.
The Results
Entain has won the following seven WIG Diversity Awards categories to date:
Marketing Campaign of the Year 2023 – Entain for International Women’s Day
Star of the Future 2023 – Elizabeth Crutchfield
Industry Achiever 2024 (Operator) – Ciara Nic Liam
Innovator 2024 – Entain Group
Marketing Campaign of the Year 2025 – Lisa Trinder For Entain’s “Women in Leadership Apprenticeship Programme”
Positive Role Model of the Year 2025 (Operator) – Deepika Chilakamarri
Apprentice of the Year 2025 – Emily Durrant
The Mission
Entain needed help to promote our high-performing women and present their achievements in a way that would impress a judging panel and win their vote.
GameOn was therefore given the brief of helping some of our female staff to compile and prepare their written entries into the WIG Diversity Awards, which “rewards and recognises individuals and organisations for outstanding devotion to enhancing equality, diversity and inclusion”.
The GameOn Solution
Our expert awards writer sent tailored questions to each of the women put forward by Entain in various WIG categories
These included: Star of the Future; Apprentice of the Year; Positive Role Model and Marketing Campaign of the Year for both International Women’s Day and Entain’s Women in Leadership Apprenticeship Programme
GameOn’s writer then shaped each woman’s replies into compelling award entries
These employed emotive storytelling, clear explanations as to what had been achieved, and statistical proof of campaign and personal success, all the while adhering to the award entry criteria
“We’re very proud of our women of achievement and wanted to see them get the recognition they deserve. GameOn helped each of them present the very best version of themselves, making sure their brilliant work was explained clearly and with passion to the award judges. We would only trust GameOn with our entry awards, because they understand our team as well as what award judges are looking for.”
Ciara NicLiam
Managing Director, Gaming at Entain.
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WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.