CASE STUDY
CASE STUDY
DEGEN STUDIOS
CMO
A newcomer with attitude: GameOn accelerates DEGEN’s path to industry recognition.
DEGEN STUDIOS
CMO
A newcomer with attitude: GameOn accelerates DEGEN’s path to industry recognition.
Overview
DEGEN Studios, an emerging force in high-volatility, feature-rich slot content, came to GameOn to launch their brand with impact. Known for bold, edgy concepts and “gambler games for gamblers”, DEGEN set out to make noise in the iGaming market.
To support this mission, GameOn developed a six-month go-to-market strategy covering brand creation, website development, public relations, social media, and affiliate activation. The goal: to build an identity and ecosystem that would position DEGEN as a disruptive new studio at the cutting edge of iGaming innovation.
Today, DEGEN’s new website serves as a dynamic content hub for operators, players, and streamers, with consistent PR, affiliate, and social campaigns maintaining momentum and fuelling community growth.
The Results
Brand Launch Success: DEGEN’s website launch delivered immediate visibility and became a central hub for operators and affiliates alike.
Affiliate Penetration: DEGEN secured coverage with key affiliate partners, achieving consistent exposure for its first game releases.
Social Presence: DEGEN’s social media activity is establishing brand foundations and supporting affiliate and PR visibility. Content strategy refinements and cross-channel promotion are now strengthening reach and engagement month by month.
Operational Efficiency: Through GameOn’s ongoing management, DEGEN’s marketing channels are now fully integrated, streamlined, and continuously optimised.
The Mission
DEGEN’s founders wanted more than a logo and a press release. They wanted a movement. GameOn’s challenge was to design and execute a marketing plan that would:
Build a powerful visual and verbal identity to mirror DEGEN’s high-impact game portfolio
Deliver a premium, content-rich website that balanced operator utility with engagement
Establish consistent market visibility through ongoing PR, affiliate outreach, and social storytelling
Manage and maintain digital presence through continuous content updates, campaign reporting, and performance measurement
The mission was clear: turn DEGEN from a newcomer into a brand the iGaming world couldn’t ignore.
The GameOn Solution
Brand & Digital Identity: GameOn created a bold, modern visual identity that reflects DEGEN’s distinctive “maverick” personality. We designed and built a new website experience with integrated client functionality, giving operators instant access to assets, documentation, and updates.
Strategic PR & Communications: GameOn built a targeted affiliate PR strategy designed to position DEGEN as a bold new voice in high-volatility game design.
Social Media: GameOn rolled out a complete B2B and B2C social media framework across LinkedIn, Instagram, Facebook and X.
CMO-Level Oversight: As part of GameOn’s CMO Fractional Service, a fractional marketing leadership team was embedded into DEGEN’s operations.
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WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.