The Gateway to iGaming: How Regulatory Scrutiny is Reshaping the Sweepstakes-to-iGaming Funnel
Executive Summary The sweepstakes casino (or social casino) market in the United States has rapidly grown into a multi-billion-dollar sector, serving dual roles as a profitable standalone industry and as a powerful customer acquisition funnel for real-money iGaming operators. Using a legal sweepstakes model (with virtual currencies and “no purchase necessary” entry methods), companies like […]
Evolving iGaming Markets: Alberta, France, and Finland
Executive Summary Alberta, France, and Finland are each at pivotal junctures in transitioning their iGaming markets from monopolistic or restricted models to more open and regulated frameworks. This consolidated report provides a comprehensive analysis of these evolving landscapes, highlighting strategic opportunities and challenges for operators, suppliers, investors, and regulators: Across all three jurisdictions, a global […]
Virtual Sports in Latin America:Market Landscape, Regulation, and Strategic Outlook (2025)
Executive Summary This report provides an in-depth and comprehensive analysis of the Virtual Sports market across Latin America (LATAM), prepared for LatAm Media Group and commissioned through GameOn. It explores the current structure of the sector, market dynamics, regulatory development, leading technology providers, principal operators, and the anticipated commercial role of virtual sports within the […]
The African Goldrush: Market Landscape, Regulation, and Strategic Outlook
Executive Summary Africa’s iGaming industry in 2025 presents a vibrant yet complex picture of rapid growth and fragmentation. Mobile-first adoption is the hallmark of this boom – with inexpensive smartphones and widespread mobile money (e.g. Kenya’s M-Pesa, Nigeria’s Opay) enabling millions of young Africans to bet online even in areas lacking traditional banking or broadband […]