CASE STUDY
CASE STUDY
AVANTI
PR & SOCIAL MEDIA
Building momentum through aligned PR and social delivery.
AVANTI
PR & SOCIAL MEDIA
Building momentum through aligned PR and social delivery.
Overview
Avanti entered the market with a clear proposition and the ambition to build immediate visibility across the B2B iGaming sector. As a new brand preparing for launch, Avanti required a PR and social media approach that would ensure its announcement landed with impact, reached the right industry audience, and delivered early momentum across key channels.
The Results
- Strong Early Visibility: Over 13,000 impressions achieved within the first two weeks of launch.
- High Engagement: More than 1,000 engagements generated in the same period, delivering a 6.3 percent engagement rate.
- Audience Growth: Avanti gained over 300 new followers in just two weeks, establishing a strong foundation for ongoing social growth.
- Aligned Launch Impact: Coordinated PR and social delivery, timed with ICE, ensured Avanti entered the market with clarity, consistency, and momentum across channels.
The Mission
Avanti’s objective was to successfully launch its brand on LinkedIn, aligned with its PR announcement, and maximise visibility around a key industry moment, ICE. The focus was on creating a coordinated launch that would drive awareness, spark engagement, and establish a credible social presence from day one. Alongside the launch itself, the internal team needed assets and guidance to amplify the announcement through their own networks.
The GameOn Solution
GameOn worked closely with Avanti to ensure full alignment between PR and social activity. This collaborative approach allowed social posts to go live in sync with the official PR launch announcement, ensuring consistent messaging and maximum reach.
The strategy centred on a LinkedIn-first launch, timed to coincide with Avanti’s attendance at ICE, capturing heightened industry attention. GameOn developed a suite of branded social templates to ensure visual consistency and long-term usability, alongside launch-specific content designed to position Avanti confidently within the iGaming conversation.
To extend reach beyond the company page, GameOn also created tailored team captions, enabling Avanti’s team members to repost and share the news seamlessly from their personal LinkedIn profiles. This helped turn the launch into a collective brand moment, rather than a single-channel announcement.
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WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.