SBC Lisbon 2025: Impressive, Energising, and a Little Bit Sweet
Sarah Blackburn – Founder and Director at GameOn Last week I had the chance to attend SBC Lisbon, and it’s safe to say it lived up to its reputation as one of the biggest events in the sports betting and iGaming calendar. The first thing that struck me was just how polished it was. You […]
The Gateway to iGaming: How Regulatory Scrutiny is Reshaping the Sweepstakes-to-iGaming Funnel
Executive Summary The sweepstakes casino (or social casino) market in the United States has rapidly grown into a multi-billion-dollar sector, serving dual roles as a profitable standalone industry and as a powerful customer acquisition funnel for real-money iGaming operators. Using a legal sweepstakes model (with virtual currencies and “no purchase necessary” entry methods), companies like […]