GO Intel: How Agile Intelligence Creates a Competitive Edge
Keeping up to speed with regulatory shifts in the betting industry can be exhausting, to say the least. Goalposts are constantly shifting, bills are being passed, and strategies are being ripped up overnight. Liam Hoofe, GO Intel Content Strategist, believes the most successful businesses are the ones who have an eye on the future and […]
From Coverage to Capability: The GameOn Evolution
If there is one thing we have learned from our two decades in the iGaming industry, it is that it does not stand still. The industry has consistently evolved, and those who have not been willing to evolve with it have been left behind. The rise of streaming, social gameplay, and AI has all impacted […]
SBC Lisbon 2025: Impressive, Energising, and a Little Bit Sweet
Sarah Blackburn – Founder and Director at GameOn Last week I had the chance to attend SBC Lisbon, and it’s safe to say it lived up to its reputation as one of the biggest events in the sports betting and iGaming calendar. The first thing that struck me was just how polished it was. You […]
The Gateway to iGaming: How Regulatory Scrutiny is Reshaping the Sweepstakes-to-iGaming Funnel
Executive Summary The sweepstakes casino (or social casino) market in the United States has rapidly grown into a multi-billion-dollar sector, serving dual roles as a profitable standalone industry and as a powerful customer acquisition funnel for real-money iGaming operators. Using a legal sweepstakes model (with virtual currencies and “no purchase necessary” entry methods), companies like […]