CASE STUDY
CASE STUDY
NEXT
EVENTS
Driving content, shaping conversations: how GameOn helped NEXT NYC become the must-attend marketing hub
NEXT
EVENTS
Driving content, shaping conversations: how GameOn helped NEXT NYC become the must-attend marketing hub
Overview
GameOn has a long-standing relationship with NEXT, supporting the company across all areas of its business and often includes NEXT in strategic media plans that include editorials, sponsored videos, banner advertising and event sponsorship. In 2024, GameOn was invited to be part of the Advisory Board for NEXT NYC which would help shape the agenda for that year’s event. GameOn also requested to host the day’s event which was a resounding success thanks to NEXT’s incredible event management and business development teams. GameOn was subsequently invited back to chair the event in 2025.
The Results
NEXT NYC is now largely considered the industry’s leading North American conference for content and networking
· Every panel featured during the Marketing Hub was extremely well attended with some sessions standing room only
· Great coverage and support from industry publications which meant that the event reached an even bigger audience
The Mission
GameOn was required to use its extensive knowledge of marketing, PR, social media to contribute to the advisory board and help create an agenda that would engage all delegates attending the event that had an interest in all things marketing. The mission was to work with the Advisory Board to build an agenda that would be engaging and impactful. GameOn opened its network of contacts to source experts within their field whilst also researching speakers outside of industry to lend their expertise to panel discussions.
The GameOn Solution
Working with the NEXT NYC Team
Collaborating with the NEXT team and pooling our network and resource to source industry leading speakers that could not only draw a crowd but were subject matter experts
Partnering Media
GameOn reached out to industry publications, inviting them to support NEXT NYC through editorial content in return for NEXT’s support in attending the event
Research
Researching topics that would be approved by NEXT and the Advisory Board that would encourage people to sign up and attend the event.
“We love working with the team at GameOn and can see huge value in partnering with an agency that has such broad experience in marketing and has an expansive network across all sectors of the iGaming industry. Collaborating with experts only enhances our offering and we are extremely proud to have GameOn as part of our Advisory Board and delighted that they agree to host the Marketing Hub each year.”
Rory Credland
Next.io – Head of Strategy
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WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.