CASE STUDY
CASE STUDY
DEGEN STUDIOS
CMO
A newcomer with attitude: GameOn accelerates DEGEN’s path to industry recognition.
DEGEN STUDIOS
CMO
A newcomer with attitude: GameOn accelerates DEGEN’s path to industry recognition.
Overview
Your submission is required to arrive with us by the 30th of the month (28th in Feb) to be included in this month’s PSA submissions.
After the cut-off date, we estimate 7-14 working days to input, pack and ship your submission, however this can vary.
The estimated turnaround times shown below for your chosen service level, begin when your order has ‘Arrived at PSA’.
The Results
Brand Launch Success: DEGEN’s website launch delivered immediate visibility and became a central hub for operators and affiliates alike.
Affiliate Penetration: DEGEN secured coverage with key affiliate partners, achieving consistent exposure for its first game releases.
Social Presence: DEGEN’s social media activity is establishing brand foundations and supporting affiliate and PR visibility. Content strategy refinements and cross-channel promotion are now strengthening reach and engagement month by month.
Operational Efficiency: Through GameOn’s ongoing management, DEGEN’s marketing channels are now fully integrated, streamlined, and continuously optimised.
The Mission
DEGEN’s founders wanted more than a logo and a press release. They wanted a movement. GameOn’s challenge was to design and execute a marketing plan that would:
Build a powerful visual and verbal identity to mirror DEGEN’s high-impact game portfolio
Deliver a premium, content-rich website that balanced operator utility with engagement
Establish consistent market visibility through ongoing PR, affiliate outreach, and social storytelling
Manage and maintain digital presence through continuous content updates, campaign reporting, and performance measurement
The mission was clear: turn DEGEN from a newcomer into a brand the iGaming world couldn’t ignore.
The GameOn Solution
Brand & Digital Identity: GameOn created a bold, modern visual identity that reflects DEGEN’s distinctive “maverick” personality. We designed and built a new website experience with integrated client functionality, giving operators instant access to assets, documentation, and updates.
Strategic PR & Communications: GameOn built a targeted affiliate PR strategy designed to position DEGEN as a bold new voice in high-volatility game design.
Social Media: GameOn rolled out a complete B2B and B2C social media framework across LinkedIn, Instagram, Facebook and X.
CMO-Level Oversight: As part of GameOn’s CMO Fractional Service, a fractional marketing leadership team was embedded into DEGEN’s operations.
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WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.
WHY
GAME ON
You want more than just an agency – you want a partner who knows the iGaming industry inside out, moves at your pace, and delivers real commercial impact. That’s GameOn.
With clarity, creativity, and a data-led mindset, we cut through the noise to build campaigns that truly engage players, media, and industry audiences – and a team that’s with you every step of the way.
Raise your voice, be heard.