If there is one thing we have learned from our two decades in the iGaming industry, it is that it does not stand still. The industry has consistently evolved, and those who have not been willing to evolve with it have been left behind.
The rise of streaming, social gameplay, and AI has all impacted the way iGaming interacts with the broader world, and it is clear that there is a need to adapt to those changes. The tech world and the media landscape are moving at a breakneck speed, and this demands a more nuanced and detailed approach from marketing companies in our sector.
One of the biggest challenges we have found from our partners is the need to balance multiple vendors. Businesses find themselves juggling a PR firm, a marketing agency, social media assistants, and more as they attempt to remain competitive and stay ahead.
At GameOn, we have been a dependable PR marketing agency for years. We have been synonymous with well-written press releases, strategic media relations, thought-provoking editorials, and providing a personal approach to media coverage for our partners.
However, as the industry has changed, we realised we need to be able to offer more than just traditional press coverage. We need to offer our clients a unified solution. As a company, we have come together and reflected on the services we offer and attempted to address where they fit in an ever-changing landscape.
As a result, over the last year or so, we have transformed from a PR agency into a strategic marketing engine, one that provides full marketing solutions and reduces the need for working with multiple vendors. Your marketing, social media, and PR solutions can begin and end with GameOn, as we use the talent our team has at its disposal to help brands consolidate their marketing effort and ensure every piece of their communication works in harmony.
Whether it’s through our traditional PR services, our fractional CMO division, or through our AI-supported GO Intel service, we offer a complete service from market research to full marketing strategies.
Rest assured, this new approach is not just a case of bundling services together. Our goal is to create a powerful synergy between our verticals, ensuring a well-coordinated marketing plan that achieves all of its goals and is managed efficiently.
Of course, none of this would be possible without our team, and we have also expanded significantly in this area over the last twelve months. The launch of our fractional CMO service at the end of 2024 has been a huge success, guided by Alex Wilson, and has been supported by Freya Buckingham and Michela Pace as Marketing Operations Managers. These three perfectly complement the talented team of individuals that have been front and centre for the company in recent years.
Expanding our team has played a vital part in our changing services. By bringing in experienced people from different sectors of the industry, we can offer alternative views for our clients, ensuring we are providing well-thought-out solutions and well-researched products. We have pulled experience from different parts of the industry, combining know-how and building a well-oiled machine in the process.
These expansions are just the beginning. Our team is working endlessly to continue to reshape the company and develop exciting new ideas. Several new offerings are in the discussion stage, as we attempt to utilise all of the skills and expertise we have at our disposal.
All of this change also requires a makeover, which is why we are proud to launch the brand new GameOn website. The company has evolved significantly in recent years, and our branding needs to reflect that.
Our new website and updated branding are much more than just an artificial makeover. They mark a clear line in the sand for GameOn. We are not just a PR partner, but a strategic marketing engine that can help your brand succeed in this exciting new era of iGaming.
