The European football season is almost here, and bet365 is giving fans a new reason to feel part of the action. Working with Incentive Games, the operator has launched Tournament Challenge, a free-to-play game that lands just in time for Matchday One on September 16.
Good to know
- Tournament Challenge gives players the chance to win weekly prizes up to £20,000 and a grand prize of £50,000.
- Fans predict match results and score points based on the odds, climbing both weekly and season-long leaderboards.
- The game is available across nearly 100 countries, making it a global experience for football supporters.
Tournament Challenge is designed around the drama of tournament football. Fans select win, lose, or draw predictions for selected matches, adjusting their picks anytime before kick-off. Each correct call adds to their tally, with the points calculated by multiplying a 10-point stake with the match odds. That means a winning prediction at odds of 2.90 nets 29 points, while a bolder choice at 3.70 earns 37 points.
The system fuels competition across two layers: a weekly leaderboard that resets every matchday, and a season-long leaderboard where consistency is rewarded. With ten separate weekly jackpots of £20,000 and an overall £50,000 prize, players have plenty of reasons to come back each week.
Incentive Games’ CEO John Gordon explained the thinking behind the new release:
“Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”
The partnership between bet365 and Incentive Games has already produced multiple popular free-to-play products, and Tournament Challenge builds on that momentum. By weaving odds directly into the scoring system, the game blends prediction skill with tournament drama, creating a fan experience that lasts all season.
A bet365 spokesperson added:
“With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game. Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”
