At this year’s HIPTHER Prague Gaming & TECH Summit, GameOn Director Andy Blackburn joined a panel of industry leaders to unpack one of the most pressing questions in digital marketing today: What role will AI play in the future of SEO?
Held in the heart of Europe’s tech hub, the session offered a candid, forward-looking discussion on how artificial intelligence is reshaping content production, digital strategy, and search engine behaviour across the iGaming and tech ecosystems.
Striking the Balance: AI Efficiency vs. Content Integrity
The panel explored a range of opportunities and challenges, including:
- Faster content creation and campaign ideation using AI tools
- Scalability of SEO strategies for both operators and suppliers
- The growing risk of generic or low-quality AI-generated content saturating search engine results
- Why Google’s focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) matters more than ever
- The importance of human insight and editorial oversight in preserving content authenticity
As Andy shared during the session, “AI is a fantastic enabler—but it’s not a shortcut to substance. The winners will be those who blend automation with experience, data with judgement, and tools with strategy.”
What This Means for iGaming Brands
For companies in the iGaming sector—where compliance, trust, and relevance are critical—AI should be seen as an enhancement, not a replacement. With the right frameworks and expert-led guidance, businesses can unlock speed and efficiency without compromising their brand voice or audience trust.
GameOn continues to advise clients across SEO strategy, content creation, and AI integration, ensuring each piece of content delivers value and visibility in a competitive digital environment.
Watch the full panel session here: HIPTHER Summit Panel – AI & SEO
