We are proud to announce the launch of our dedicated Marketing Services Division, providing businesses with access to high-level marketing expertise across brand, strategy, communications and performance.
Heading up the division is Alex Wilson, formerly Head of Marketing at Microgaming and Apricot Investments, who joins GameOn as our new Head of Marketing.
With over a decade of experience leading marketing functions in global iGaming businesses, Alex brings a powerful combination of strategic vision and operational insight to the role—positioning GameOn to deliver full-spectrum marketing solutions tailored to the needs of fast-moving, commercially focused brands.
A New Era of Marketing at GameOn
The division has been established in response to increasing demand from both new and existing clients for a consolidated, senior-led marketing function that can adapt to evolving business goals and growth phases.
Under Alex’s leadership, GameOn’s Marketing Services Division will offer:
- Multi-national brand management across regulated and emerging markets
- Sales-driven marketing strategies aligned with commercial KPIs
- Corporate and product communications that strengthen positioning and visibility
- Employee branding and internal engagement strategies that enhance company culture and recruitment
This new capability complements our existing PR, social media, events, and content services—offering clients a fully integrated approach across the full marketing mix.
Meet Alex Wilson
Alex Wilson is a highly respected name in the iGaming space, having played a central role in evolving the brand and communications strategy at some of the industry’s most recognisable names. Her deep understanding of global marketing operations, combined with a passion for storytelling and team development, makes her ideally placed to lead this next chapter at GameOn.
“I’m excited to join the GameOn team and to shape a service offering that gives clients flexible, senior-level marketing expertise,” said Alex.
“Whether it’s building a go-to-market plan, defining brand architecture or supporting day-to-day campaign execution, we’re here to provide the strategic and operational firepower brands need to succeed.”
To learn more or explore how our marketing division could support your business, contact Alex directly at: alex@gameon.im
